Simply put, SEO is the science of customizing elements of your website to acheive the best possible search engine ranking. This means your website has to do more than simply be recognizable; it needs to satisfy a certain set of criteria that not only gets the site catalogued by search engines, but can get it catalogued above all the other sites that fall into the same category.
This is no easy task, but if you understand the criteria by which a search engine crawler determines your site's rank in a set of results, you can build or modify your website to ensure these criteria are met.
Some of the criteria include: Anchor text, site popularity, link content, topical links, keywords, site language, content and site maturity.
Although it's easy to get caught up in a lot of technical issues, a good rule of thumb for designing your website is this: design it to be useful to your visitors above all. At the end of the day, search engines are most concerned with the behavior of visitors on your site; if they find it useful and take the actions you want them to take, the no matter how the algorhythms may change, your site will be ranked better if you keep that in mind.
Sunday, February 21, 2010
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